The management of the Daiwa House group has worked boldly to create a strong financial base, thus enabling the group to play a major part in laying the foundations for the creation of a prosperous future for the Japanese housing industry.
Social and economic conditions are changing rapidly in Japan. The values that underpinned consumption patterns in the age of mass production and mass consumption are being transformed, with greater emphasis on quality of life rather than simply the acquisition of more and better material goods.

Our business is the creation of homes and lifestyle services, which are truly the keystone of the quality of life being sought by the consumer. We must closely examine the values of today's society, and on this basis confidently draw up a clear vision of the living environment of the future. Our corporate mission, or role within society, will never change, no matter what future prospects we face.

We always try to put ourselves in the place of the customer. We will continue our sincere quest to help people realize their dreams and aspirations, and will further improve the quality of our products and services with the aims of contributing universally to the good of society and enhancing customer satisfaction. We aim to become the No. 1 comprehensive supplier of housing products and housing-related services to the Japanese market.

With this goal in mind, we have formulated three key words to encapsulate the principles that should guide our group activities. They are: "trust,” "challenge,” and "creation.” In keeping with the spirit behind these principles, we have set ourselves the twin challenges of achieving net sales on a consolidated basis of ¥1.5 trillion by fiscal 2005 and ¥2 trillion by fiscal 2010.