In our hotel operations we placed emphasis on individuality,
devising plans unique to each hotel to cover accommodations, meals, and
banquets and other functions. With respect to accommodations we refined
our Internet reservation system and took active steps to attract more guests
from overseas, with the result that the number of foreign guests rose to
around 180,000, accounting for 6.5% of the total.
Meanwhile the resort wedding business was buoyant,
and we continued with the building of wedding chapels to cater to this
market. The number of users of our wedding services rose by a substantial
16.1%, to 207,222.
In regard to sales of goods, deliveries of traditional
Japanese Osechi ryori New Year dishes to people's homes
were brisk, our hotels selling an aggregate number of about 18,000 meals
containing large proportions of local delicacies, up by 40% from the previous
year.
In the golf course business, customized planning
for each course was enhanced, including by improving the Internet reservation
system and introducing a new system of green fees that vary according to
the day of the week and time of day. In consequence, the number of course
users increased by 2.9% to 367,237, though as the average fee per user
was lowered by 8.4% to ¥12,387, total revenue from this business fell
by 5.4% to ¥4,727 million.
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