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11 Resort hotels

Network of 29
images In the Japanese hotel industry we have continued to see the opening of new establishments, paralleled by the closure of traditional inns and old-established hotels. During the term under review, in our hotel operations the number of guests increased by 13.9% to 2.7 million, and the room occupancy rate rose by 5.5 percentage points, to 45.3%. These figures reflect an improvement in performance in the term, as was the case in the previous year. As a result, overall revenue rose by 7.0% to ¥51,903 million, and operating loss decreased 8.9% from the previous term to ¥3,969 million.
Net sales/Operating income Number of employees/Operating income per employee
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In our hotel operations we placed emphasis on individuality, devising plans unique to each hotel to cover accommodations, meals, and banquets and other functions. With respect to accommodations we refined our Internet reservation system and took active steps to attract more guests from overseas, with the result that the number of foreign guests rose to around 180,000, accounting for 6.5% of the total.

Meanwhile the resort wedding business was buoyant, and we continued with the building of wedding chapels to cater to this market. The number of users of our wedding services rose by a substantial 16.1%, to 207,222.

In regard to sales of goods, deliveries of traditional Japanese Osechi ryori New Year dishes to people's homes were brisk, our hotels selling an aggregate number of about 18,000 meals containing large proportions of local delicacies, up by 40% from the previous year.

In the golf course business, customized planning for each course was enhanced, including by improving the Internet reservation system and introducing a new system of green fees that vary according to the day of the week and time of day. In consequence, the number of course users increased by 2.9% to 367,237, though as the average fee per user was lowered by 8.4% to ¥12,387, total revenue from this business fell by 5.4% to ¥4,727 million.

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Number of guests and room occupancy rates Number of wedding facility users and number of chapels
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