From the time of its founding, Daiwa House has consistently identified ways to achieve growth in every area of housing. Our sources of growth are an innovative spirit that generates ideas and a willingness to invest our resources in creating demand for these ideas. We believe that the key word for exploring new markets and achieving growth in the future Japanese market is FuKaKeTsu (meaning "essential"). The first syllable Fu stands for Fukushi, denoting medicine and welfare. We have an excellent track record in this area, having completed 970 healthcare projects, ranging from facilities for the elderly to cutting-edge multifunction nursing homes under the auspices of the Daiwa House Silver Age Research Center, which plays a leading role in the nursing and healthcare construction segment. We aim to dominate the medical care and welfare market on the strength of the advanced consulting capability we have developed in the construction and management of nursing and healthcare-related facilities. The second syllable Ka is for Kankyo, the environment, a field where great technological development is expected. We will seek to find and take advantage of opportunities for new environmental businesses by promoting technological research in cooperation with other industries, governments or universities. This research will focus on reducing the burden on the environment with longer building life, developing wind and solar-generated electricity, recycling waste building materials, and offering rooftop gardening. The third syllable Ke stands for Kenko, healthcare. We will bolster our competitive edge through research into next-generation facilities enable people to manage their health in the home. Our products will also incorporate developments related to the housing environment, such as air ventilation, air quality, natural lighting and illumination. The last syllable Tsu represents Tsuushin, namely information and communication technology (ICT) and telecommunications. With more than 30% of Japanese households now enjoying broadband access, we are experimenting with practical applications of ICT in the home by incorporating an internal network into a model house. We will strengthen the function of our Central Research Laboratory and vigorously invest in intellectual property. We plan to bolster research and development expenses 12% from the previous term, to ¥6.3 billion in fiscal 2004, and we will expand this budget to ¥20 billion in the future, to ensure that sales of the Daiwa House group reach ¥10 trillion. Click on the icon at the right to download our main improvements in FY2001-2002 as a PDF file. (104kb) Download the Adobe Reader to view these files.