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Daiwa House Industry is a leading housing manufacturer in Japan, constructing
over 40,000 housing units, including rental apartment buildings and condominiums
every year and holding a cumulative total of approximately 1,120,000 housing units
of our customers. Our housing business accounts for 65.1% of our total sales on
a consolidated basis. However, our share of the market for annual new housing
construction starts is now only 3.6%, dropping us to second place from our previous
position as leader of the prefabrication housing industry. After focusing on a
wide range of lifestyle and commercial businesses under a strategy of diversification,
it is time for us to concentrate on regaining our leadership position in the housing
industry, especially now that we have our new group management structure in place.
One of the key requirements for achieving this goal is to expand our market share
in the Kanto region. Of particular importance is Tokyo, the largest market in
Japan and home to a large number of high-income individuals. Single-family house
construction starts in Tokyo account for 9.1%*1 of the nation's total, and the
rate of growth is high, at 10.6%*2. As a company that operates nationwide, Tokyo
for us is an area where we can expand our market share. To do that, we will boost
both quality and quantity in both our products and organization. On the product
side, we will increase sales by introducing new offerings, including three-story
houses that respond to urban land and construction realities. We will also set
up a housing exhibition space for mid-to-high-end products that make a greater
contribution to profits. With respect to single-family houses for sale, we will
develop and provide competitive products from single-family housing for smaller
city center development sites to housing for larger, suburban sites, taking advantage
of our outstanding technology in developing housing sites to respond to an anticipated
return to city centers and strong demand from the younger cohorts of the baby
boomer generation. In organizational aspects, we will expand our service capability
based on a community-oriented organizational structure. For example, we will open
new offices and promote the training of personnel, strategic personnel transfers
and faster decision-making.
Another important issue is the improvement of after-sales service. We will redouble
our focus on maintaining and improving customer satisfaction and asset value,
for example by providing a system of long-term 40-year warranties*3, having our
customer advice centers conduct regular inspections and visits, and making routine
calls on users, particularly those living in large-scale residential estates (new
towns) developed by our home enlargement and reconstruction centers. We will improve
our services in every phase of the relationship with our customers, from the first
meeting through to contract and delivery. Our aim is to become No.1 in Japan in
the housing business — our core field of operations — by offering products and
services with stronger appeal than those of our competitors. |
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*1: Total for custom-made and lot-subdivision houses for sale
*2: Average for custom-made and lot-subdivision houses for sale
*3: Applied to housing and rental apartment buildings (depending on method of
construction) |
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