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In the 2003 calendar year, the home center market expanded to a new record
scale of ¥3.5 trillion, and the number of home centers increased 2.5% from the
previous year, to more than 3,600. The market was, however, experiencing a period
of change, with a number of mergers, acquisitions and capital alliances. We opened
two large new stores and closed five existing stores that were not sufficiently
profitable. The number of store visits during the term grew 12.8%, topping 23
million, while sales increased 9.7%, substantially outpacing the industry growth
of 2.9%, to ¥57,227 million. However, operating income decreased 54.4%, to ¥139
million, as unit prices declined in the face of deflation. |
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The home center industry has traditionally been characterized by the regional
dominance of key players. Recently, however, the industry has been impacted by
the emergence of new trends. One example is the declines in goods and distribution
costs caused by deflation and the diversification of consumer needs. Another is
the expansion of store sizes, in response to the entry of large foreign-affiliated
retailers. And yet another is the clutch of reorganization and alliances that
have taken place. In a market in which it is vital to differentiate oneself from
other home centers, Royal Home Centers stock an average of 50,000 products per
center, including do-it-yourself products, gardening goods, consumer electronics,
interior goods, pet supplies, daily commodities as well as construction materials
and tools for professionals. That figure is well above the industry average in
Japan of approximately 32,000 items. We also focused on bolstering our services
in the renovation business, aiming at a sales ratio of 10% by strengthening our
advisory service, which is provided by experts such as first-class architects
in areas including home additions and improvements.
As with our Engeikan specialized gardening section at our Narashino Home
Center and the Pet Kan at our Oyama Home Center which caters to all the
needs of pet owners, we set up or expanded sales floors for special items that
are likely to enjoy growing demand. We also stepped up product development and
expanded our lineup (to include pharmaceuticals and rice, for example), taking
advantage of nationwide economies of scale.
We will concentrate the opening of new home centers with a floor space of more
than 8,250 m2 in the Tokyo and Kobe-Osaka-Kyoto areas to improve distribution
efficiency and expand sales in these areas, where consumption is greatest. By
fiscal 2005, we expect to have expanded this business into a 50-store network. |
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