The Daiwa House group occupies a significant position
within the Japanese housing industry, with a 3.6% share of the total
market for new housing construction starts — the number two position
in both single-family houses and apartment buildings. Each year,
the group supplies approximately 40,000 housing units to the market,
including single-family houses, rental apartments, and condominiums.
Since the Company's establishment, it has built an aggregate of
1,070,000 housing units. Housing operations account for approximately
66.6% of the group's total net sales.
As is well-known, Japan now has enough houses
and condominiums to meet demand. In comparison with other advanced industrialized
countries, however, the situation is still unsatisfactory in terms of
housing floorspace per person and the average useful life of single-family
houses.
Looking at prospects for the near future, although
the number of children as a percentage of the total population is decreasing,
while the ratio of elderly people is rising, the children of the baby
boomers are now starting to buy their own homes. There is thus an urgent
need for home construction that precisely meets the requirements of
both the new housing market and the demand for renovation and rebuilding
of existing homes, and we are responding proactively to this situation.
In response to demand for new housing, we are
offering high-quality, long-lasting housing that can be passed
on to the next generation, featuring the fruits of our proprietary technologies
such as earthquake dampening systems and efficient insulation for outer
walls. To further strengthen the Company's marketing system, which
is designed to cater to the differing needs of local regions, we are
planning to increase the number of offices from 86 at present to 100
by the end of fiscal 2005. In addition, we will make efforts to more
effectively support the growth of our seven sales subsidiaries.
 |
With regard to the rental apartment business,
where demand on the rise, the Company is introducing new types of apartment
building that offer even higher asset value to landowners. At the same
time, we are collaborating with our affiliate Daiwaliving, which manages
apartment buildings. We are aggressively marketing innovative land utilization
plans for landowners under such systems as fixed-term land-lease
contracts and land-lease contracts with building purchase riders,
as these methods reduce investment risk. In these ways, we are broadening
our field of business operation.
With respect to the stock of existing housing,
we are in the process of setting up home renovation centers at all the
Company's branches nationwide to tap the large potential market
represented by the one million customers on our books, and thereby cultivate
a fruitful new market. Over the long haul, we have good hopes of growing
this business into a major earnings source.
In the field of commercial building construction,
we are more actively marketing services focused on individually tailored
customer solutions. In particular, our LOC (Land Owner Company) system,
an asset management system that ties together the needs of landowners
and companies wishing to open wholesale or retail outlets, has already
proven its strong competitiveness with a track record to date of over
21,000 contracts. The system addresses equally the need by landowners
for earnings from land assets and the need for profit expansion by retailing
industry companies through the opening of new stores. Thanks to the
high-level expertise of our staff and our extensive network of
contacts, this service has gained an excellent reputation, and business
is projected to continue improving for the foreseeable future.
Through the measures described above, the Daiwa
House group is injecting new, added value into the Japanese housing
industry and other related industrial sectors. Our short-term
goals are to gain a 10% share of the new housing market and become the
leading corporate group in the supply of comprehensive housing-related
services.
|