
The most outstanding intangible quality of the Daiwa
House group is its pioneering spirit. We were the pioneers in the introduction
of prefabricated housing to the Japanese market, and since then we have
constantly pursued new products and new ways of doing business, including
marketing incorporating mortgage loans, resort hotels, and the home
center business, among others. As our history clearly shows, while seeking
innovation, we have always centered our business on housing and closely
related operations, and we will never deviate from this policy in the
slightest. This is because we recognize that the home is where the heart
is — all dreams start here.
To help home buyers realize their dreams, we have
positioned four focal themes for the 21st century: welfare, the environment,
health, and telecommunications.
Regarding welfare, back in 1986 we foresaw today’s rapidly aging
society and opened a nursing care home for senior citizens, and in 1989
we set up the Silver Age Research Center for the investigation of issues
related to housing and care for the elderly. Based on the center’s
findings, we have set up more than 700 nursing care facilities and Day
service centers for the elderly. Nursing care facilities, including
communal dwellings (protected accommodation), constitute a promising
market in which we can effectively utilize the know-how possessed
by the Center in both equipment and services, and good growth is expected
in the future.
With regard to environmental concerns, we are
cooperating closely with universities and companies in other industrial
sectors to pursue research into electricity generation through renewable
energy such as solar power and wind power, facilities for the disposal
of industrial waste or the recycling of waste materials, and so on,
with a view to turning them into commercially viable projects.
Health and telecommunications are the most important
themes intertwined with lifestyles. The rapidly growing popularity of
broadband Internet access means that the interconnection between housing
and IT, particularly telecommunications, will become stronger than ever.
Moreover, increasing demand is projected for at-home health monitoring
and easy communication with hospitals or clinics, as well as the provision
of medical care at home.
From here onward, home buyers will become increasingly
demanding, and there will be a growing focus on quality and various
value-added aspects. We must therefore respond by creating a stimulating
and liberal working environment that facilitates the optimization of
our employees's creativity. This will include a new pay and promotion
system, which we are now designing. By these means, we will be able
to pool the expertise and research of all our staff. The intelligence
and creativity of our group staff are a valuable intangible intellectual
asset that does not appear in our balance sheet but which lies behind
the group's brand image, technological capabilities, and superiority
in design. We will protect and foster this intangible asset with the
same care that we devote to more conventional, tangible assets.
Setting new goals, dreaming new dreams. We are
creating a new corporate culture focused on intelligence and creativity.
Our corporate mission is to make our customers's dreams come true.
In the foregoing pages, I have described my vision
of the Daiwa House group's future, and I hope you share my aspirations
and enthusiasm. Now, in fiscal 2003, we once again take on new challenges
on the road to carving out a bright future for Japan's housing
industry.
We are now committed to making progress in our initiatives in the areas
of corporate governance and risk management. We also plan to issue quarterly
reports. Through these means, and by realizing an ever-growing
corporate value, we are determined to properly fulfill our duties as
a responsible corporate citizen to all our stakeholders. We look forward
to your continued support, and hope that you will help us to make new
dreams come true.
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